Fact of the matter is “Facts don’t matter”

Drawing attention, engaging and retaining customers in the digital age of marketing is extremely challenging and competitive. Customers today are more empowered, more demanding and more influential than ever.

The old school way of communication has lost its appeal and advertisers are struggling hard to unearth fresh ideas to persuade their customers, hence crafting way for digital marketing. There are many different creative advertising campaigns and strategies you could use. However, it is proven that marketing via social media is the most cost efficient, effective and eco-friendly.

Nowadays a customer interacts with a brand through multiple channels, online and offline. Every conversation and interaction that a consumer has with the brand shapes the customer’s opinion and influences how an individual perceives or talk about the brand.

To accelerate marketing and sales performance, companies must breakaway from their traditional single-channel marketing strategies and adopt accurate integrated multichannel strategy for administrating the conversation with customers. Companies need to do it in real time and NOW. 

• There are 2 billion+ internet users worldwide, more than 300 million websites and 200 million blogs. 
• More than 65 million users access internet through a mobile device.
• More than 1.5million pieces of content such as web links, news stories, blog posts, notes, photos, etc. are shared on Face book daily.
• 2 billion videos are watched on YouTube everyday, YouTube is the second largest search engine in the world.
• 25 billion tweets were sent in 2010 alone.
• LinkedIn currently has more than 50 million members.

We have seen a fundamental shift in the way we communicate. We no longer find the news, the news finds us. Radio took 35 years to reach 50 million people, TV took 13, and Internet took 4 years, where as social media took less than 6 months. 

• Social media plays a vital role in influencing people and their decision making. 
• 78% of consumers trust peer recommendations and only 14 % trust advertisements.
• 77% of consumers in UK use information in blogs to influence their buying decision.
• 70% of 18-34 year olds have watched TV on the web.
• India alone has over 100 million users. The growing popularity of cyber-cafés has been the backbone of Internet development in India. 

At Third Eye Digital Marketing Services we understand the significance of Social Media and Web2.0 but more importantly we have the experience to integrate highly visible and successful Social Media Networks into your business or personal marketing strategy. We make certain that our client’s messages reach its intended customers in vibrant and appealing ways. We offer the strategy, knowledge and technical proficiency to accomplish dynamic marketing solutions.